Cultural Credentials
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Research Helps You Stand Out
Oates recommends job seekers begin by doing their research. It is common sense, but it's an often neglected part of the job search. Find out what that company needs. Are they planning on reaching out to new demographic markets or do they need to? What is their market share in your community? The more you know, the more equipped you will be to make a connection with that company and show them you're the person they need.
Also, be sure to find out about the company's culture and hiring practices. Do they have a vice president or other senior-level manager in charge of diversity? Do they have a reputation as a diverse company? Such information not only will give you insight into the corporate culture you will be encountering, but may also help you figure out whom to approach within the company for an informational interview. For instance, if the company has a diversity focus, approach the person directing that effort. If they have human resources staff assigned to diversity, send your CV to that person. And of course, if they use a search firm, make a connection there as well.
