Equality and Diversity

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Double Jeopardy

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by Barbara Reinhold

Some experts say age discrimination can begin as early as when the worker turns 40. In 2001, by the time workers reach their 50s, they might have to:

- Take twice as much time to find a new job.
- Move from large corporate environments to smaller businesses.
- Change fields.
- Settle for a lower salary if they change jobs.

Like older workers, women are facing unique challenges. While women hold more than half the managerial and professional positions, they command less than 12 percent of top honours, such as earnings, inclusion on executive committees and board memberships.

The Challenges Add Up

How do these facts about age and gender fit together? Ever heard of potentiation -- when one substance you're taking into your body enhances or complicates another one's effects? A similar reaction is happening now in the case of older women (that is, women over 50 or, in some instances, even in their 40s). Some employers (people in positions of power in their respective organisations) imprint double negatives on older women employees.

Why the double negative? It's a psychological phenomenon called “imprinting,” wherein we draw conclusions about what to expect of certain categories of people based on our experiences as children with people in these categories. When unchallenged, the imprinting can even determine how we'll feel about ourselves later in life. For instance, if we saw our grandparents as frail and unhealthy, then we are more likely to feel vulnerable and be unhealthy ourselves when we are our grandparents' age.

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